House of gucci x joico

The House of Gucci x Joico Hair event was an exclusive, private party celebrating the highly anticipated film, House of Gucci. Hosted by Joico, the event spotlighted the incredible artistry of House of Gucci’s mane man- Joico Celebrity Artist Frederic Aspiras, known for his stunning work with long-time client, Lady Gaga.

The evening began with a glamorous cocktail hour, where guests sipped on drinks and enjoyed an intimate conversation with Frederic, gaining insights into the hair magic behind the film. As the night unfolded, guests made their way to the theater, where they found their seats adorned with luxurious branded pillows, blankets, and treat boxes, perfectly curated for an unforgettable movie experience. It was a thrilling first look at the film that had the world going Gaga, paired with the artistry that brought its characters to life.